INTRO The fl@wesome brand slays filterless. People use Photoshop, filters, and clever angles to change the way they naturally look to get the perfect "flawless" look. We’re flipping the script to create a movement of women who don’t care what the beauty standard is. Fl@wesome does this through peer pressure and defiant language. The visuals stem from editors’ marks, just like how social media edits our view of what trending beauty looks like, taking back what our definition of a slay is.